The Playbook
Operator playbooks for home service contractors — conversion systems, follow-up automation, and the tactics behind more booked jobs without more ad spend.
Complete breakdown of how 1,200+ cold leads were reactivated, saving 35 hours of manual follow-up per week, and generating a full pipeline rebuild without spending a single dollar on new ads.
Speed to Lead
Home service businesses that respond within 5 minutes are 21x more likely to qualify the lead. Here's what happens to yours after an hour.
Lead Reactivation
Most home service businesses are sitting on 500–2,000 leads they paid for and then abandoned. The money is already there — you just stopped following up.
AI Voice Agents
We ran the numbers on after-hours leads for HVAC and solar companies. The results changed how we think about 24/7 coverage.
Follow-Up Systems
Most home service teams quit after 1–2 attempts. We mapped the exact sequence that gets replies from leads who went dark 60 days ago.
No-Shows & Cancels
Booking the job is only half the battle. Here's the exact reminder and re-engagement flow that keeps your calendar full.